HOP has proven to be a unique player in the over-the-top (OTT) video space. This is followed closely by genres such as food, travel, and entertainment,” said Gupta. “The most traffic is brought in by anything newsy, be it a hard news story, an explainer, or a comic take on news. Even though, over the course of one-and-a-half years, the basics of structuring and producing content have been taken care of, every piece of produced content is still quality and fact-checked multiple times before it goes live. Streamlining content in terms of format and style was initially a challenge.
“Yes, it’s a challenge, but the team also gets a free hand to experiment and try new ideas, which keeps them motivated.” We constantly revisit our workload and try to ensure there are people to chip in whenever possible,” – Vivek Gupta, Managing Editor, NDTV HOP Live “We ensure that none of our team members are overworked. It begins with an idea discussed editorially, followed by chalking out a concept, a shoot and an edit plan. The cycle of drawing up a video plan, executing it, editing it and publishing is fast paced. “We put out 6-7 hours of fresh video content every day,” said Vivek Gupta, Managing Editor. The NDTV HOP Live team comprises 65-70 people including content producers, anchors, journalists, researchers, video editors, videographers, graphic artists, developers, engineers, video encoders, and sales and marketing specialists. The team works in shifts to ensure an uninterrupted flow of daily content. The decision to stick to Hinglish (a mix of Hindi and English) as the primary language of communication was made to captivate a wider audience base and give off a welcoming and casual vibe.Įvery piece of content, ideated and executed by a team of millennials, has an appointed time to go live, since the application works 24×7 and demands flawless content streaming even in low internet connectivity areas. The brand offers a smorgasbord of content genres with an emphasis on eye-catching visuals, graphics and snappy editing styles. With the help of their in-house expertise in content, design and technology, NDTV HOP Live went from conception to launch in just six months, expedited by the backing of Bharti Airtel – one of India’s biggest telecommunications services companies. Launched in October 2018, NDTV HOP Live, the brand won the Gold award at WAN-IFRA’s recent South Asian Media Digital Awards 2019 for being the “Best Digital Project to Engage Millennial Audiences.”